The Toddler Who Started It All

The Toddler Who Started It All

Posted by Brooke Powell on

Hi friend,

If you've ever ordered from Southern Slumber, you should probably thank Elise.

She was our first pajama tester — and the most opinionated one, too.

When I started this brand, Elise was just a baby. But as she grew into a rambunctious toddler with big feelings and big fashion preferences, she let me know exactly what worked (and what didn’t). If the fabric wasn’t soft enough or the fit didn’t let her twirl just right — I heard about it. 😂

She helped shape our earliest designs with her giggles, spills, and dance parties. And every time I see your little ones in Southern Slumber, I think of those early days — and the spunky toddler who helped me build something from scratch.

We’re so glad you’re here.

With love,
Brooke

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