Introducing

The Softest, Safest Pajamas for Southern Littles.

Ultra Breathable. Mom Loved.

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Born in the Quiet Hours of Motherhood

Southern Slumber was dreamed up during middle-of-the-night feeds with my firstborn, Elise. I couldn’t find pajamas that were soft enough, cute enough, or Southern enough — so I made them.

Our buttery-soft bamboo sleepwear and playwear are inspired by the charm of childhood and the heart of the South. Each piece is made with love (and lots of late-night dreaming), tested by my own two little ones, and created to bring comfort, joy, and a little personality to your everyday moments.

We’re so happy you’re here.

 
 
 

Magnolia Collection

 
 
 
 
 
 
 
 

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The Toddler Who Started It All

The Toddler Who Started It All

By Brooke Powell

Elise was our first pajama tester

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He wore nothing but Southern Slumber 💛

He wore nothing but Southern Slumber 💛

By Brooke Powell

The Most Personal Part of This Business

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Why I Built Southern Slumber

Why I Built Southern Slumber

By Brooke Powell

Not just cute clothes — here's why Southern Slumber exists. I couldn’t find what I wanted for my kids, so I made it...

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Where It All Began (Hint: It Was 3 AM)

Where It All Began (Hint: It Was 3 AM)

By Brooke Powell

Southern Slumber was born in the middle of the night. The idea hit me between 1am feeds, burp cloths, and baby snuggles...

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From a family of 3 to 4 💛

From a family of 3 to 4 💛

By Brooke Powell

We're thrilled to share some sweet news with our Southern Slumber family...

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